Category Archives: technology

Anti-Social-Media Trends

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“@jaymathesmusic: Is it possible? I think it is: the successful, anti-social-media band. Only time will tell. Consider this a prediction.”

So, I know this is probably going to come as a complete surprise to many of you… I have a very strong feeling about this, though, and because I have been accused at times of saying “I knew that was going to happen” well after the fact, I’ll say it here, right now.

A day is coming when the cool thing is nowhere found online. It only exists in a secret, old-fashioned, *actual* word-of-mouth world. I predict that one day in the not-so-distant future bands will “emerge” and become popular, not as a result of social networking websites, but as a result of anti-media. Does any band or artist dare to test the waters? I don’t think so. Not yet. But the one who figures out how to do this first will be the one who benefits the most (or at least gets the credit for implementing this “cutting edge” “marketing” strategy.

So how far in the future do I see this happening? We’re probably a ways off yet. I’d say you won’t hear about the first, best-kept-secret, off-media band/artist until 2024.

Are You Kidding Apple!?!?!

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So Apple just launched their new App Store application for OSX. It’s pretty cool, I must say – not because the store itself is that innovative of an idea (Apple has been selling people stuff on iTunes for years). But the way Apple is delivering and bundling the products and managing their distribution and installation is. For the first time ever, buy iPhoto ’11 without iLife ’11. And, for a lower price. And, you can install the software on ALL Mac computers you use. Here’s the quote about that from the App Store’s Help guide:

“After you purchase an application, you can install it free of charge on every Mac you use.”
Pretty impressive – especially when Apple just blasts away their delivery and shipping costs, shelf space, and breaks down nearly all possible limits on accessibility (not being near a store, not wanted to drive to a store, not having the time) – and all slashing their software’s cost to consumers… Now we’re talking some serious revenue generating.
So I’m not one to typically complain about Apple… for two reasons: 1) there is hardly ever anything to complain about and 2) I own stock in the company. But in this case, I found a technical snag that is exceedingly irritating…
I just purchased Aperture 3 from the App Store for $79 (regularly $199 out of the box from a physical Apple Store). Great price on some really excellent software. One, big glitch.
Apparently, iPhoto event descriptions do not convert in to Aperture project descriptions. Where do they go? Into the air. Gone. Zappo. If you want your iPhoto event descriptions in your shiny, brand new, Aperture software, you best sit down with a warm cup of tea on a cold winter’s day, cuz cut and paste key commands are going to be your new best friends.
So here it is: Apple, this Aperture problem really sucks. Fix it. Yeah, that’s right. I read the message boards. This has been an issue since at least April 2010. If you want people to migrate from iPhoto to Aperture, this has to be fixed. Fix it. Seriously.