So Apple just launched their new App Store application for OSX. It’s pretty cool, I must say – not because the store itself is that innovative of an idea (Apple has been selling people stuff on iTunes for years). But the way Apple is delivering and bundling the products and managing their distribution and installation is. For the first time ever, buy iPhoto ’11 without iLife ’11. And, for a lower price. And, you can install the software on ALL Mac computers you use. Here’s the quote about that from the App Store’s Help guide:
“After you purchase an application, you can install it free of charge on every Mac you use.”
Pretty impressive – especially when Apple just blasts away their delivery and shipping costs, shelf space, and breaks down nearly all possible limits on accessibility (not being near a store, not wanted to drive to a store, not having the time) – and all slashing their software’s cost to consumers… Now we’re talking some serious revenue generating.
So I’m not one to typically complain about Apple… for two reasons: 1) there is hardly ever anything to complain about and 2) I own stock in the company. But in this case, I found a technical snag that is exceedingly irritating…
I just purchased Aperture 3 from the App Store for $79 (regularly $199 out of the box from a physical Apple Store). Great price on some really excellent software. One, big glitch.
Apparently, iPhoto event descriptions do not convert in to Aperture project descriptions. Where do they go? Into the air. Gone. Zappo. If you want your iPhoto event descriptions in your shiny, brand new, Aperture software, you best sit down with a warm cup of tea on a cold winter’s day, cuz cut and paste key commands are going to be your new best friends.
So here it is: Apple, this Aperture problem really sucks. Fix it. Yeah, that’s right. I read the message boards. This has been an issue since at least April 2010. If you want people to migrate from iPhoto to Aperture, this has to be fixed. Fix it. Seriously.