Author: jaymathes

  • Lessons on Working with Others (Hint: Don’t Follow My Example)

    When it comes to working with others, playing nice, and delegating, I’ve struggled for a long time. And it’s hardest when we are talking about my music.

    A quote that I heard over a decade ago at an arts business conference has stuck with me all this time:

    Nobody cares as much about your art as you do.

    And it’s true.

    But here’s the catch: you can’t do it alone.

    And there’s a way to make this all work for you, too. But you’ve got to be really smart (smarter than me), really talented, over-the-top kind and compassionate, and have a bit of luck.

    Here are two things that I’ve learned over the last seven or so years of heading up Restoration Project (http://resproj.com):

    1. When you bring people on to your team, make sure they love your music, as-is; and make sure they are better than you at very specific tasks. When they are on board, ask them to help head up very specific things. Give them ownership of it, and let them do their jobs.

    2. Reward people for their hard work. It doesn’t have to be much, but make sure you spread the bounty from your successes. Even in an all-volunteer setup like ResProj, it’s really important for people to know that they are appreciated and valued. Gift cards work great for this, but other intangibles are good, too. Give everybody equal access to our merch, and allow them to take any they want, pretty much no questions asked.

    For me, I’ve found that the absolute most important place to have teammates is on your musician roster. The right musicians will inspire you to do your best, work hard to improve, and call you out when you’re not making the cut. These are people you want pulling the ropes with you through thick and thin.

    So the question is: “What’s your music team like?”

  • Session Notes: Stop Making Cents

        
    Were you unable to attend the 10:30 session “Stop Making Cents” with Chandler Coyle, Chris Moon, and Tom Giles? Subscribe to my mailing list and I’ll send you a link to my session notes. No, actually, I’ll give it to you here (but you should still subscribe).

    Subscribe HERE

    And here are my notes:

    Stop making cents: why data is the new dollar

    Chris moon. Noise trade. @anhedoniamoon

    Tom Giles. Stagebloc based in Chicago. @stagebloc provides data analysis for Eric Church and others

    Mike king from Berklee- moderator. @atomzooey

    Some of these guys know each other through using topspin.

    Unmet demand outside of mass consumption

    Fans are willing to pay for:

    Content experience access.

    Average fan purchase = $55 (pledge music)

    Fan data:

    *Email* number one thing to collect

    zip code, name, social insights (twitter insights, YouTube, FB)

    Twitter data insights coming for US census info

    Next big sound. Company providing data insights

    Why use data? To drive a decision. How you spend your time or money

    Email your top 100 list members (of your $3k) to build hype before you email your whole list

    It’s about the customized experiences you can provide—not the dollar value the person can generate. @stagebloc

    When you play, get everybody to sign your list. If someone shows interest, he should be on your list. And ask them to share your music with others.

    Soundcloud is huge for EDM (Argo the ship)

    Go to shows of similar artists and hand out flyers 

    @ResProj CD giveaway at BEER AND HYMNS

    avclub 

    Screaming females

    Turn your website into a “conversion engine” —capturing a spark, making fans, harnessing data

    “iTunes is a one-time hit of revenue”

    Alec Baldwin movie: ABC always b closing. NO! Always be collecting [data]

    The lifetime value of the fan is much greater than the revenue generated by a single sale. @chandlercoyle 

    Here’s a link to the article Chandler wrote about Josh Garrels:

    http://www.thecoylereport.com/artist-josh-garrels-invests-in-his-future-by-utilizing-free-as-a-format-via-noisetrade/

    People want to be generous. @anhedoniamoon

    Offer exclusive access via email subscription to exclusive backstage photos, etc. tweet/post one photo from that content collection as a promo about it and provide links.

    Hive.co — big brother analysis for Facebook. Salesforce/CRM for musicians

    Mailchimp.com

    Think of one thing a month to do that’s exciting