Were you unable to attend the 10:30 session “Stop Making Cents” with Chandler Coyle, Chris Moon, and Tom Giles? Subscribe to my mailing list and I’ll send you a link to my session notes. No, actually, I’ll give it to you here (but you should still subscribe).
And here are my notes:
Stop making cents: why data is the new dollar
Chris moon. Noise trade. @anhedoniamoon
Tom Giles. Stagebloc based in Chicago. @stagebloc provides data analysis for Eric Church and others
Mike king from Berklee- moderator. @atomzooey
Some of these guys know each other through using topspin.
Unmet demand outside of mass consumption
Fans are willing to pay for:
Content experience access.
Average fan purchase = $55 (pledge music)
*Email* number one thing to collect
zip code, name, social insights (twitter insights, YouTube, FB)
Twitter data insights coming for US census info
Next big sound. Company providing data insights
Why use data? To drive a decision. How you spend your time or money
Email your top 100 list members (of your $3k) to build hype before you email your whole list
It’s about the customized experiences you can provide—not the dollar value the person can generate. @stagebloc
When you play, get everybody to sign your list. If someone shows interest, he should be on your list. And ask them to share your music with others.
Soundcloud is huge for EDM (Argo the ship)
Go to shows of similar artists and hand out flyers
@ResProj CD giveaway at BEER AND HYMNS
Turn your website into a “conversion engine” —capturing a spark, making fans, harnessing data
“iTunes is a one-time hit of revenue”
Alec Baldwin movie: ABC always b closing. NO! Always be collecting [data]
The lifetime value of the fan is much greater than the revenue generated by a single sale. @chandlercoyle
Here’s a link to the article Chandler wrote about Josh Garrels:
People want to be generous. @anhedoniamoon
Offer exclusive access via email subscription to exclusive backstage photos, etc. tweet/post one photo from that content collection as a promo about it and provide links.
Hive.co — big brother analysis for Facebook. Salesforce/CRM for musicians
Think of one thing a month to do that’s exciting